Strategic Thinking. Seamless Execution.
Every event should do more than run smoothly—it should create meaningful connections, strengthen organizations, and leave a lasting impression.
I provide strategic, full-service event management designed to make the planning process organized, efficient, and stress-free. Specializing in association conferences, board meetings, trade shows, and corporate events, I partner with organizations to deliver exceptional events from concept to completion.
The Core Difference
Strategic Perspective
Most event planners focus on logistics. I go beyond the checklist. My marketing background means I don't just plan events—I understand how attendee engagement, sponsorship visibility, communications, and the overall event experience work together to support your organization's goals.
Seamless Execution
I anticipate challenges before they become problems, manage every moving piece behind the scenes, and ensure every detail is handled with care—so you can focus on your attendees instead of your to-do list.
Purposeful Planning
From attendee communications and sponsorship strategy to budgets, logistics, and onsite execution, every decision is made with your organization's objectives in mind. At the core of every successful event is thoughtful planning, trusted partnership, and attention to detail.
Trusted Partnership
Whether you need comprehensive conference management or support for a single event, I become an extension of your team—delivering exceptional service, thoughtful solutions, and a seamless experience from start to finish.
Core Event Solutions
Every successful event starts with thoughtful planning, strategic alignment, and a trusted partner who understands the details. Core Marketing & Events provides full-service conference and event management tailored to your organization's goals—whether you need support from concept to completion or assistance with specific event needs.
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From initial planning through onsite execution, I manage the details that bring conferences and conventions to life while creating an organized and engaging experience for attendees. Services include timeline development, budget management, site selection and venue sourcing, contract negotiations, logistics management, food & beverage arrangement, audio visual planning, vendor coordination, speaker management, and onsite event leadership.
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Registration is the first impression of your event. I provide end-to-end registration management, including platform setup, registration processes, conference app management, attendee communications, reporting, name badge management, and onsite registration support. My goal is to create a smooth, organized experience for both attendees and your internal team.
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Sponsors are an essential part of many events. I help organizations create and execute sponsorship opportunities that provide value to partners while enhancing the attendee experience through thoughtful planning, communication, and fulfillment.
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Successful trade shows require strategic planning and attention to every detail. I help manage exhibitor communications, booth logistics, sponsorship fulfillment, vendor coordination, floor plans, and onsite support to create an organized and engaging experience for exhibitors and attendees.
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Great events begin long before attendees arrive. With a background in marketing and public relations, I help organizations develop communications strategies that increase engagement and create a cohesive attendee experience through email campaigns, event messaging, promotional materials, and digital content.
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I specialize in partnering with associations and organizations to meet the unique needs of member-focused events. From board meetings and leadership retreats to annual conferences, I work closely with volunteer leaders, committees, and stakeholders to manage the details, keep planning on track, and create seamless experiences that deliver value to attendees.
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When event day arrives, I provide the calm, experienced leadership needed to bring everything together. From vendor coordination and timeline management to troubleshooting unexpected challenges, I ensure every detail is managed with confidence and care.
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Today’s events often extend beyond the traditional meeting space. I provide support for virtual and hybrid programs, including platform coordination, speaker preparation, attendee communications, technology coordination, and creating an engaging experience for remote participants.
"I don't just plan events—I help organizations create experiences that strengthen relationships, engage attendees, and achieve business goals."
Core Experience
Meet Corrina
Strategic Conference Planner • Marketing Professional • MBA
I'm the founder of Core Marketing & Events, where I help associations, nonprofits, corporations, and organizations deliver exceptional conferences, meetings, and events with confidence.
With more than 25 years of experience spanning marketing, public relations, business strategy, and event management—including over 12 years specializing in conference planning—I bring a unique perspective that goes beyond event logistics. My background in marketing and business allows me to understand the bigger picture, ensuring each decision supports my clients' goals while creating meaningful attendee experiences.
Throughout my career, I've partnered with destination marketing organizations, hospitality leaders, state agencies, professional associations, and nonprofit organizations. My experience includes leadership roles with a Hyatt resort, the Albuquerque Convention & Visitors Bureau, and more than 12 years managing conferences and meetings for national and regional association clients.
When it comes to events, I genuinely love the organized chaos. There is nothing more rewarding than turning hundreds of moving pieces into a seamless experience and watching months of planning come together successfully. I anticipate challenges before they become problems, manage every moving piece behind the scenes, and ensure every detail is handled with care—so you can focus on your attendees instead of your to-do list.
I believe the best events are built on strong relationships, thoughtful planning, and exceptional customer service. My goal is to become an extension of your team, providing the expertise, organization, and confidence needed to deliver an event that exceeds expectations.
I earned my Bachelor of Business Administration in Marketing and my Master of Business Administration from the University of New Mexico. Originally from New Mexico and now based in Queen Creek, Arizona, I proudly partner with clients throughout the Southwest and across the country.
Connect with Core
Let’s talk about your next event.